About us

Every label we sell is printed here, in our own shop. Our team of twelve does the whole thing: designing, printing, packing, shipping. The printers are on the other side of a glass wall from the office, which means when something goes wrong, like a color that came out off, or a typo we should have caught, we hear about it within minutes, not within a chain of emails.It would be cheaper to outsource. Faster, too. But your kid’s name is not the thing you want to cut corners on. That’s harder to enforce when production is on the other side of a supply chain.

Eight years in, we’re still independent. No outside investors, no parent company, no agency running our marketing. Just the three founders, the team we’ve built around us, and the work.

Every dinosaur, every unicorn, every little astronaut you see in our designer started as a sketch in Susanne’s notebook. Eight years in, she still draws every one by hand. New motifs take weeks instead of hours.

The drawings have personality because a person made them.

Our shop is in a small town just outside Oslo, Norway. The town is too small to be famous, but if you’ve driven the coast road from Oslo toward the airport, you’ve passed within a few miles. We moved here four years ago from our original studio in Ryen. The new place is bigger, with proper space for the printers and the team, and we’re staying.

Being Scandinavian shapes some of what we do. We like clean design. We hold a high standard for the materials we print on. We don’t apologize for being small. But we’re not trying to sell you a “Scandinavian brand”. We’re a label maker that happens to be based here. The kids we make labels for live everywhere.