Privacy Policy
1. OPERATOR (DATA CONTROLLER)
The operator responsible for personal information processed in connection with the online store is:
Namelabels, Inc.
Address: 651 N Broad St, Middletown, DE 19709, United States
Email: [email protected]
2. WHAT KIND OF INFORMATION WE COLLECT
We may process the following categories of personal information, depending on how you use the online store:
a) Contact and customer information: name, address, email, phone number
b) Order and transaction information: order history, shipping options, amounts, time, and any company name/tax ID (if business)
c) Customer dialogue: inquiries to customer service and communication relating to purchases/returns/claims
d) Technical data: IP address, device information, browser data, log data
e) Usage data/cookies: how you navigate the website, cookie consent, preferences (depending on your choices)
We do not request sensitive personal information. Please do not send us such information.
3. PURPOSES AND LEGAL BASIS
We process personal information for the following purposes:
3.1 Purchases, shipping and customer service (performance of contract)
– handling orders, payment, shipping and returns
– sending order confirmations, shipping information and other necessary service communications
– handling claims and customer service
3.2 Accounting and bookkeeping (legal obligation)
– storing transaction documentation in accordance with applicable tax and bookkeeping laws
3.3 Improvements and security (legitimate interest)
– troubleshooting, operations and security (for example preventing misuse, fraud and attacks)
– improving the online store and the user experience (where consent is not required by applicable law)
3.4 Marketing (consent, or where permitted under applicable law)
– newsletters and promotions are only sent if you have given consent, or where marketing is permitted within an existing customer relationship
– you can at any time opt out/withdraw consent via the unsubscribe link or by contacting us
4. WHO WE SHARE INFORMATION WITH (RECIPIENTS)
We only share personal information where necessary, and typically with the following types of recipients:
4.1 Payment
– Adyen (card payments) and any partners
– Apple Pay (when Apple Pay is used)
– Klarna (invoice/installments, credit assessment and invoice handling)
These providers are often independent controllers for parts of the processing (in particular the payment and credit assessment parts). See their privacy policies for details.
4.2 Shipping and logistics
– USPS and/or other carriers (for the delivery of goods)
4.3 IT operations and online store platform
– Providers operating the online store solution, hosting, email systems and similar (as service providers/processors)
4.4 Analytics and marketing (only if you consent, where required)
– analytics tools (Google, Northbeam)
– advertising/tracking platforms (Google Ads, Meta/Facebook, Snapchat)
– email marketing (Brevo)
Which analytics/marketing tools we use may vary. An up-to-date overview is available in our cookie banner/”Manage cookies”.
5. INTERNATIONAL DATA TRANSFERS
Some providers may process or store data outside the United States. For such transfers we rely on lawful transfer mechanisms (for example EU Standard Contractual Clauses for transfers to/from the EEA, or equivalent safeguards) and assess any necessary supplementary measures.
6. COOKIES AND TRACKING
6.1 What are cookies?
Cookies are small text files stored on your device. We use cookies and similar technologies for:
– strictly necessary functions (shopping cart, security, login where available)
– statistics and improvements
– personalization
– marketing (advertising)
6.2 Consent and settings
The use of cookies and tracking technology that is not strictly necessary requires prior consent where required by applicable law.
When you visit the online store for the first time (and at regular intervals), you have the option to:
– accept all,
– reject non-essential, or
– customize per category.
You can change/withdraw consent at any time via: [LINK or “Manage cookies” at the bottom of the website]
6.3 Categories of cookies we may use
– Strictly necessary: for the online store to function (stored without consent where strictly necessary)
– Functional: remembers choices and preferences (requires consent if not strictly necessary)
– Statistics/Analytics: understands usage and improves the service (requires consent)
– Marketing: targeted advertising and measurement of effect (requires consent)
7. RETENTION / DELETION
We retain personal information for as long as necessary for the purpose:
– Order, invoice and accounting information is stored in accordance with applicable tax and bookkeeping rules (typically several years).
– Customer dialogue is stored as long as necessary to follow up your case, and then for a limited period.
– Technical logs are normally stored for a limited period for operations and security.
8. YOUR RIGHTS
Depending on your state of residence (for example California, Virginia, Colorado, Connecticut and other states with comprehensive privacy laws), you may have the right to:
– know what personal information we collect about you
– request access to your personal information
– request correction of inaccurate information
– request deletion (where we are not required by law to retain the information)
– opt out of the sale or sharing of personal information
– opt out of targeted advertising
– non-discrimination for exercising your rights
– withdraw consent (where processing is based on consent)
To submit a request, contact us at [email protected]. We do not sell personal information for monetary consideration.
9. INFORMATION SECURITY
We work to protect personal information with organizational and technical measures, and only grant access to personal information to people/providers who need it.
10. CONTACT AND COMPLAINTS
Privacy inquiries can be sent to: [email protected]
You may also lodge a complaint with the Federal Trade Commission (FTC) or your state Attorney General’s office if you believe the processing violates applicable law. California residents can also contact the California Privacy Protection Agency.